How do you become attractive for guests? How do you make them happy? When you show yourself to them, present yourself. But not everything and everyone. Otherwise the guests will be spammed and deactivate the newsletter or cancel the opt-in. Targeted automated marketing is the solution.
This requires as much information as possible about what each individual guest likes and doesn't like, when he or she last visited the restaurant or whether the person usually goes out as a couple or with a group, rather lunch or rather dinner, etc. The information is then used to target the guests.
Accordingly advertised, they come to the restaurant, accordingly offered and served, they leave happy. In order for this to work smoothly, two prerequisites must be created.
